The Achilles Effect, a blog about gender stereotypes and masculinity, took stock of the frequency with which certain words are used in commercials for "gendered" toys like Hot Wheels and Bratz by making
Wordle word clouds. See if you can guess which cloud goes with which gender! (Hint: Boys hate friendship, fun and glitter.) [
Achilles Effect via
Boing Boing]
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Source: http://feeds.gawker.com/%7Er/gawker/full/%7E3/59ccEzVaXoo/how-advertisers-market-to-boys-and-girls
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