In a few short weeks the autumn / winter 2011 showings of LMFF (the L'Oreal Melbourne fashion festival) will kick off with a heavily revamped schedule. Finally that schedule is set to include something that this consumer orientated event has been sorely missing: consumer focussed activities (i.e. shopping).
This season the shopping comes in the guise of Fashion Weekend, an event focussed on bringing Australian labels such as Arabella Ramsay and Alpha 60 to its racks and offering them at discount. All well and good if you're in the mood for a bargain, but it still fails to solve the core problem that LMFF and every other consumer focussed fashion week I've ever attended has: it's far too difficult for those in attendance to buy the clothes they've just been tempted with on the catwalk.
Entire Article: Read it by clicking A fashion weekend cometh.
Tags: LMFF,Melbourne fashion
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