H&M perfected the art of using an Internet video to plug a designer collaboration. Macy's, which has clearly studied what the other stores have done with their designer projects, put together a classy vignette of their own, showing Karl sketching and throwing out some phrases regarding his forthcoming line for the chain. In the video, watch him on set with Coco Rocha or saying things like, "think pink, don't wear it."
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Filed Under: coco rocha, designers, karl lagerfeld, macy's, models, video
Source: http://feedproxy.google.com/~r/nymag/fashion/~3/0M8HiiMzuoI/video_karl_lagerfeld_sketches.html
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