There’s a lot of great fashion coming out of Scandinavia these days, but one of the labels I was most excited to see up close and personal over Copenhagen fashion week was Won Hundred. The label, which launched in 2004, was just nominated for Danish designer of the year by the Dansk Fashion Awards. I wouldn’t be surprised if they took home the win–the line defines Danish style in the best way: simple and practical but never boring, well-constructed, well-fitting basics for men and women. Think A.P.C. but less precious. It’s the kind of label where you always want everything they put out.
So we asked creative director and denim vet Nikolaj Nielsen how the line came about, what Danish style is all about, and how on earth he came up with the name “Won Hundred.”
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