Ladies, are you put off because your feminine hygiene products are too boring? Does your pad or tampon not reflect the kind of girl you really are? Well, as you might have heard by now, Kotex and Pat Field have teamed up to make your pads and tampons less clinical and more colorful.
Yesterday Kotex hosted an event with Pat Field to kick off the launch of their new campaign “Ban the Bland” which is all about inciting girls to take a stand against the “bland” institutional, boring, and plain white look of feminine care products. Field has partnered with Kotex to oversee a design competition which invites women to design their own pad on www.BantheBland.com. You can design one right now–the contest runs through June 29. Then three finalists, voted on by the masses, get the chance to meet with Field who will mentor them and help them hone their designs for a new U by Kotex pad that will make it to market in some incarnation (I say “some incarnation” because some design elements–glitter for example–are just impracticable or impossible to incorporate and have the product still function). Plus, the winner gets to attend a show at New York Fashion Week.
And while Field will only serve as a pad-design mentor and not design one herself, she has designed a set of tins to carry said pads in. But, the ever unfiltered Field added, the colorful tins are also good for carrying anything–she said she’d store her pills and cigarettes in them.
We sat down with the legendary Sex and the City costume designer to ask just how on earth this strangest of collaborations came about, and if she could design “femme care” (as we learned it’s called in the biz), what would it look like.
Follow Fashionista on Twitter or become a fan on Facebook.
Source: http://feedproxy.google.com/~r/fashionistacom/~3/MQVVCctgSPk/
No comments:
Post a Comment